Motor Insurance UK - A Review

A Guide to Best Practice when getting Motor insurance in the UK

If you're guided purely by what most people do when they buy motor insurance online then it's no contest, you'll use a price comparison site. This is the route that the majority of drivers now take to find car insurance cover in this country. But are they right? We would suggest not. Here, we'll explore why price comparison services should not be seen as the last word in finding the best car insurance deals for your needs.

Wait a minute - you may say - unless I use a price comparison site, I can't compare loads of prices and I won't find the cheapest deal. And yes, we would agree with you, but it's important to consider what you're getting when you buy an exceptionally cheap car insurance policy via a price comparison system.

The answer is, of course, not a lot. The cheapest car insurance out of hundreds, maybe thousands of quotes is, by definition, very paired down with much left out. It is likely to make even a typical no frills policy look like a luxury product and, frankly, is better left on the shelf.

Aha - you may then say - but price comparison sites offer policy information; so I can make an informed choice and I don't have to buy the cheapest. And, to some extent, we would agree with that too. But, price comparison sites offer, at best, summary policy information and it is hard to impossible to find out enough to properly compare like policies.

They are, therefore, only at their most effective when used to buy cover at the most budget end of the spectrum if you don't want to have to suppliment what you can find via a price comparison site with excessive aamounts of your own research on each insurer's own website.

For the majority, if you're looking for the kind of cover that will serve you well in an accident, there's a better approach, albeit one that's conter-intuitive to most and that is - to go direct to a market-leading insurance company.

But that's madness - you may interject - how will I get the best deal by going direct to a single car insurance company? Okay, let's explain. If you ask any internet marketing expert what is the most competitive market sector of all, he'll tell you, if he knows his stuff, that it's car insurance.

Now, if you're a big player in that highly competitive free market, there's only one way to achieve that and that is by offering a good product that's competitively priced. In short, you give people what they want and you don't overcharge.

If you check out like policies between the biggest car insurance providers, they are invariably closely priced. They won't be the cheapest of all - because you're getting more than the most basic cover - but for what you're getting the price will be within market norms.

It's easy to check out what some of the leading UK car insurance providers offer via suitable 'portal' sites such as this one where you can compare car insurance quotes easily.

That's all very well - you continue - but I still want the cheapest price; so I'm going to a price comparison site anyway. To which we would say proceed in this way only if you are happy to gamble on not needing to make a claim. As you have no way of knowing in advance whether this could be a year that a claim is needed, to elect to gamble in this way, we would argue, is highly unwise, as you could end up paying a lot more in an accident if you get it wrong.

It's up to you, of course, and there's no doubting the popularity of price comparison services which you can also access via the above link if you continue to see them as your most useful resource. More..